Evolution of Internet Technologies from Web 1.0 to Web 3.0

 

Hello everyone !! and welcome back to week six. This week I will be writing about the evolution of internet technologies from web1.0 to Web 3.0.  So, what is Web 1.0 – Web 3.0?

 

Web 1.0: Commemorates the beginning of the internet era also known as the “static web” emerging in the years of 1990’s to the 2000’s. During this period, websites were mostly static pages with content that users could read but not interact with. This period used the following characteristics such as:

·       Centralised Content Creation- no user generated content but content published by companies.

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Basic designs – design was minimal, focusing on delivering information and not aesthetics.

·       Read Only – users could only view and read information.

Examples of this would be digital brochures, Yahoo, MSN and Google.

Web 2.0: Emerging in the early 2000’s, there was a shift from static to dynamic content with a focus on user cooperation and involvement. This is also known as the “social web.” This period had defining features such as:

·       User-Generated Content – users can create and share content leading to blogs and social media.

·       Rich User Experience – websites are more friendly and interactive for users.

·       Collaborative Platforms – users can create and collaborate on platforms such as YouTube and TikTok.

Examples of web 2.0 are Instagram, Snapchat, YouTube, Twitter, Facebook, Airbnb etc.

Web 3.0: The latest phase, Web 3.0 also known as the “decentralised web,” intends to build a more decentralized and intelligent web. The features used are:

     AI and Machine Learning – these are particularly important to web 3.0, creating more personalised and intelligent interactions.

      Decentralisation - Moving away from centralised servers to a distributed network using blockchain technology.

Examples of this would be Bitcoin, cryptocurrency and Apple’s Siri. 

Impact of Evolution

Each phase has built upon the previous one, leading to a more dynamic, interactive, and intelligent internet. With this evolution, it has brought significant changes to the way we communicate, conducts businesses and connect. Businesses now have a global reach, real-time customer interaction and advanced tools for data driven decision-making. But marketing has been impacted the most. With Web 2.0, social media revolutionised marketing as businesses could target specific demographics using influencer marketing to promote brands and leverage their online followings.

 This evolution has not only made businesses more dynamic and customer-focused but has also opened up new possibilities for innovation and growth in the digital age.

Which phase excites you the most about the future of the internet? 🌐