SEO for Small Business: How to compete with Big Brands Online

 

Hello everyone !! and welcome back to week seven. This week I will be writing about SEO’s for small businesses. So, let us ask the first question, what is SEO?

SEO stands for search engine optimisation. This is a process that can drive traffic from google and other search engines to your website. This can bring more people to your website such as potential customers and clients. The better visibility your website has on search engines, the probability of your company being found and discovered are significantly high.

Small Business SEO:

SEO for small businesses is a sub section of general/local SEO, which we will discuss later, but with a more targeted approach. This can help small businesses to achieve more recognition, offers a competitive advantage and is cost effective marketing strategy. Small business SEO is free unlike traditional marketing strategies that require a payment, which is helpful for a small business.

Local SEO:

Local SEO is about optimising your website in your local area. An example of this would be using google maps to see restaurants nearby. The businesses that use local SEO will be higher on the list of restaurants in the local area. This is a fantastic way to generate interest in your business as Google delivers billions of local search results every month. Appearing high on the results list will be beneficial to your business. The video attached below outlines some of the benefits:

 

How Small Businesses Can Compete with Bigger Brands Online:

Small businesses can avail of the two kinds of SEO mentioned above. If they have a physical store, then local SEO and small business SEO can be used. If the business does not have a physical store, then the small business SEO if beneficial. So, to compete with bigger brands, small businesses must:

   
1. Develop a long-tail keyword strategy. Big companies rank the highest for two-word keywords relating to their business due to a bigger web presence. Small businesses should use long-tail words like “how to install a washing machine” as there is less competition to be found with that sentence, in comparison with big brands two-word strategy being “washing machine.”  

2. Set up google analytics for your website. Google Analytics can significantly impact your business because your website is the hub for most of your digital traffic. Google analytics provides helpful information about your customers so you can enhance the user experience, increase website engagement and encourage return visits. Tailoring your website based on what you learn from Google Analytics can also significantly impact your search engine optimization. The more you improve SEO strategy, the more leads and conversions you will get.

·      3. Use social media to your advantage. Try gain traction by following current trends, collaborate with influencers and is a cost-effective way to generate awareness. This will drive traffic to your website.

 

So that is all for this week, I hope you enjoyed. See you next week!!