Cloud-Based Analytics for small Businesses

 Hello everyone !! and welcome back to week five. This week I will be writing about cloud-based analytics for small businesses.  So, what is cloud-based analytics? 

Cloud analytics refers to the manipulation and analysis of data that happens in the cloud instead of locally, in and on-premises business system. Analytics systems enable users to access, gather, analyse and utilise data. These systems allow businesses to deal with big data volumes, discover trends and pinpoint development opportunities across the organisation.

In cloud-based analytics, there are various types of clouds that serve various needs. Here are three clouds:

Public Cloud: Services offered via the public internet and shared among organisations. It is low cost and scalable, making it beneficial for processing non-sensitive data in large volumes.

Private Cloud: Dedicated to just one organisation. This provides increased security and control for sensitive data and regulatory needs. Think of it as having your own private server but hosted by a third party.

Hybrid Cloud: This combines the two clouds previously mentioned above, private and public. This enables data and applications to be shred between them and provides increased flexibility and optimisation of existing infrastructure while maintaining privacy and cost-efficiency. However, this is hosted by a third party. 

So how does cloud-based analytics work for a small business? 

Although increasing profitability is typically the ultimate goal of cloud analytics, firms may have more specific needs, such as boosting foreign sales or maximising income from current clients. Reports and visualisation tools can shed light on areas where a company is underperforming or overperforming to shape larger strategies. Cloud-based analytics may be used by both small and large businesses to search through vast amounts of customer and corporate data for important insights. 

That concludes this weeks blog. If you have any thoughts and opinions, feel free to leave them below and I will see you all next week !!!